I am so proud to be working with the now-independent company of Ben & Jerry's Israel. Because of my two decades of work for the US team, I am able to help them continue to build their brand.
Peace Pop Logo
Ben & Jerry's Israel has been tasked with redesigning every aspect of their art in Hebrew and /or Arabic. In their launch of Peace Pop the team wanted a design that matched the US counterpart, and introduced a new phrase to Hebrew-speakers.
Cores Logo
An adaptation from the English logotype to Hebrew
Original US version
Final choice
Ice Cream Fan Club
I developed the "Mooo-adon HaGlidah" logo, as well as the key visual for advertising.
Novelty POS
More to Come
There are more projects in the works, including packaging, merchandise, POS and font design.