Peace Pop Logo
Ben & Jerry's Israel has been tasked with redesigning every aspect of their art in Hebrew and /or Arabic. In their launch of Peace Pop the team wanted a design that matched the US counterpart, and introduced a new phrase to Hebrew-speakers.


Arabic Logo
Bringing the whimsical font style to the Arabic-speaking market .

options

The final logo choice
Cores Logo
An adaptation from the English logotype to Hebrew

Original US version

Final choice




More to Come
There are more projects in the works, including packaging, merchandise, POS and font design.