Ben & Jerry’s (Israel)

I am so proud to be working with the now-independent company of Ben & Jerry's Israel. Because of my two decades of work for the US team, I am able to help them continue to build their brand.

Peace Pop Logo
Ben & Jerry's Israel has been tasked with redesigning every aspect of their art in Hebrew and /or Arabic. In their launch of Peace Pop the team wanted a design that matched the US counterpart, and introduced a new phrase to Hebrew-speakers.
Arabic Logo
Bringing the whimsical font style to the Arabic-speaking market .
options
options
The final logo choice
The final logo choice
Cores Logo
An adaptation from the English logotype to Hebrew
Original US version
Original US version
Final choice
Final choice
More to Come
There are more projects in the works, including packaging, merchandise, POS and font design. 
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